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ؿܽŹ

[] λƮ (Digital insight)




:   ̵
:  
౹/ :   ѱ / ѱ
:   /,
Ƚ :   ݿ (6ȸ)
:   ¦ 15 ˴ϴ.
(12) :  108,000 90,000 (17%Ρ)(۷ṫ)
  
ٷαϱ
ٱ ɸ



 

 

  [w.e.b] ̿[IM] յǾ DI ˴ϴ. ˻â DI ˻ϼ. 








 








  ϰ ĥ Ǿ ʰ ۵ ֽϴ.
















 - ּ Ǽ ڰ ſ 20 ּҺ û ּ.








   ̽ : 02) 6412-0125~9 / nice@nicebook.kr









 
 



    



ֱȣ ߼( 03ȣ) :

   λƮ (Digital insight)

  ̵

  ¦ 15 ˴ϴ.

۹

  翡 ( ùȣ ù )

ɿ

  ſ 25 Ͻ ֽϴ.

ļ нó

  ļ ±ȯ, н ۻ ؼ ߼ ó

߼

  ù

ؿܹ

  Ұ ( ؿܹ 񽺰 ʽϴ.)

۴

  ͷ ٶϴ. ( 02-6412-0125 / nice@nicebook.kr)

ǻ


  

 

 

  [w.e.b] ̿[IM] յǾ DI ˴ϴ. ˻â DI ˻ϼ. 








 








  ϰ ĥ Ǿ ʰ ۵ ֽϴ.
















 - ּ Ǽ ڰ ſ 20 ּҺ û ּ.








   ̽ : 02) 6412-0125~9 / nice@nicebook.kr





    











CONTENTS

033

LETTERS

ſ

034

PREVIEW

036

BOOK

037

DIGITAL DICTIONARY

038

SELF PAPARAZZI

040

SWEET HOME

ӡ  ̡, ׸ ֿ ǥ

ֿ Ŀ´̼ ǥ

048

SWEET HOME

οƼ ȿ ̴

056

CLOSE UP

058

HOT ISSUE

ŬϿ콺, ұ ߿伺

066

HOT ISSUE

Ÿ, 귣 Ƽ 귣̶?

072

DELOREAN

īó Write Copy

078

MARKETER STORY

εƼ 귣 ٵ尡 ϴ ̾߱

084

MARKETING STORY

ϱ?

090

CONSUMER TREND

'' ׷ ߸ ķ߳?

096

DATA MARKETING

Ŀӽ 鼭

102

DIGITAL MARKETING

־ 6

106

MARKETING INSIGHT

4 ô, ߿ұ

111

SPECIAL REPORT

ѷα. š ȥڳ ô

1. 1 , Ҽ

2. ? No. ! Yes

3. コⱸ Żϰ ϴ

122

HASH TAG

Ͻ ̸ ۼ

126

HASH TAG

, ?

128

TREND FOCUSING

÷𼭷 2021 SNS TREND 5

134

FWA

138

PEOPLE

LINE ϴ

̽ δƮ ̳

146

YELLOW BOOK

̳ ׸

150

UI BOOKMARK

,

귣 ȭ

160

UIUX GUIDE

CTA ư ȯ ̰ ʹ١Ͻô в 帮

ο ̵

168

UX ADVISER

UX Ʈ üũƮ 15

174

ARTIST INTERVIEW

̻԰ ׷ ̳ Ŀ ۰

180

HOT PLUS

̳׸ , Ϲ庸 ϱ б

186

ILLUSTRATION

׸ 18 - Kivik

187

photography

188

UX COLUMN

߽ ѱ۵

198

APP STORY

ȹ Ͼ 

205

DIGITAL DICTIONARY

206

COMPANY INSIGHT

־? ޲ٴ ȸ, ŵ

ְ ϴ

213

UX COLUMN

ŷ(DESIGN THINKING) 

ϱ ص δ ƴݾƿ

216

GALLERY TOUR

ȭ ø ׸, ׸

̼

220

CAMPAIGN

ߡϴ MZ ָ!

(God) Ϲ ź ȭ, ѱƮ 尣 ķ

228

CAMPAIGN

ȭ, ¾ ϴ

Ƽ, ֿȭ

232

CAMPAIGN

, Ʈ

ͷƼ, SK Ʈ

236

B CUT

238

SHARE THE BRAND




 







000_목차+판권

033

LETTERS

034

PUBLISHER TALK

̷ ͡ ƴ϶ Ű ͡

< λƮ> ȣ

036

PREVIEW

038

CLIPPING

ڸ Ӱ

< λƮ>

034

BOOK

044

SELF PAPARAZZI

046

SWEET HOME

, 絷 ̱ ؾ Ѵ١ 

LAB543 ǥ

052

SWEET HOME

Ϳ ʸӸ ϴ  

赿 ڸͷƼ

058

CLOSE UP 

Ʈ

The Climate Crisis Font

׵ ,

Sharing like never before

060

PEOPLE

̳ʰ DZ Ѿ

輺 δƮ ̳

068

YELLOW BOOK

ũ īǸ

̾Ӱ Ÿ ϱ

074

UX COLUMN

١ ൿ

076

UIUX GUIDE 

׷ UX Ȯ ?

080

UIUX GUIDE 

F Ȱ 湮 ȯ ̴

085

ILLUSTRATION

׸ 17

ϻ 鿩ٺ – ICA

086

UX ADVISER

ȭ ô, ˾ƾ Ƴ´

096

HOT PLUS

1 ùͽ ֽ

102

ITEM

Ʈ ϼ? ȭ Ʈġ GT2 PRO

106

MARKETER STORY

ȸ簡 귣带

112

CASE STUDY

ø Ÿ, 90 ꡯ

118

CASE STUDY

ŷ, ΰ ٲ?

122

HOT ISSUE

Ʈ带 ̲ ں Ű

128

MAERKETING STORY

ٵ ϳ ʳ?

134

DIGITAL MARKETING

7 , ׳ ü

ֱⰡ ? ذ

142

MARKETING CLASS

, ...

146

MOBILE MARKETING

԰ ̴

150

MARKETING COLUMN 

2020 Ű

2021 Ǻο ʹ 5 Ʈ

156

HASH TAG

ɾư Ĺ ⸦ ǥϴ  

޾ƿ԰ ε

160

DATA MARKETING

Ŀӽ 鼭

162

CONSUMER TREND

ŵ 衯 ߿Ѱ?

̺ ? ׷ Ʈ Ρϸ

MZ ڸ? Ƽ ÷

170

MARKETING INSIGHT

ִ Ͱ ϴ

175

DIGITAL DICTIONARY

176

FWA

FWA â ͺ

ؿ Ʈ üϱ

184

COMPANY INSIGHT

Ͽ Ŭ̾Ʈ   

ʴ ġ BAT ر ǥ

190

CAMPAIGN

BAT ٲٴ 귣塯 

̽Ųַ罺 IMC / ٸ 귣 ʸ /

ù ս

196

GALLERY TOUR

ڷγ ô , 2020 ڷγ

202

ZOOM IN

ʸ

206

AWARD

2020 THE WEBBY AWARDS

210

SECURITY

ñٹ ݱ Ŀ

213

UI BOOKMARK

ٽ ƿ ť

218

APP STORY

ȹ 

220

BEST CREATIVE

̰ ü ? 

Ϲ (FEAT. KCCâȣ)

228

CAMPAIGN

Բ ٸ Ʈ(R:UNTACT) 

2020 ̺ĥ己 Ʈ Ƹ

232

CAMPAIGN

Ư Ե Ư 

Ʈ̺, Ե Ȩ

236

B CUT

238

SHARE THE BRAND




 







014~018_contents_staff
0.25
SMALL TALK
0.26
best sns contents & PREVIEW
0.28
book
0.30
INSIGHT CHOICE
λƮ ϴ ̴ ҽ
0.36
close up
ؾ ϴ   Ghost
̶ ȯ Nobody is normal
ؼ ̾߱ Barbie and Nikki Discuss Racism
ӵǾ Ѵ The show must go on
0.40
hot tour
Ӱ ɾƸ   ɾ (IKEA Lab)
0.42
GALLERY TOUR
̷ ϴ Ҽ̼ థ䡯
0.44
REVIEW A
Ⲩ 귣尡 , ̺(Be my B) Ʈ
0.46
REVIEW b
,
0.48
hot issue
ģȯ ô
0.52
HOT ISSUE
ٴԵ ߰, Ŀ´Ƽ Ǵ
0.54
COMPANY INSIGHT
ϴ ̳ Ŭ Ŀ´̼
0.60
TREND FOCUS
Z 츱 Ϸ ̰ ŭ Ű ּžҡ
0.64
MARKETER STORY
ϴ 귣SNS Ư¡ 4
귣SNS ڸ 鼭 ͵
0.68
MARKETING INSIGHTS
Ÿ ǹְԡ м!
0.72
DATA MARKETING
Ŀӽ 鼭
Ŀӽ ڻ Ű ϴ
0.74
APP MARKEING
ս ̶?
͸ 4
0.76
MARKETING STORY
޴ 귣带 ʿ
Ӽ
0.80
BEST CAMPAIGN OF THE MONTH
Ӿ ſ ̾߱
Ǭ 귣 ʸ
0.84
BEST WEB OF THE MONTH
ݵ, ?
̷ڻ Ȩ
0.88
BEST WEB OF THE MONTH
ũƼ, SM׷ 迭 Ʈ   
0.92
BEST PLATFORM OF THE MONTH
T丮 Ȱ ÷!
д, T丮 ũ
0.96
ILLUSTRATION
׸ 16 ̾Ƹ Ҹ
0.98
FWA
ؿ Ʈ üϱ
1.00
COVER INTERVIEW
Ʈũ Ÿ ׷ ƼƮ
1.04
SECURITY
ȭ ȣ ȭ   
1.07
TIP&TECH
VR, ä ̡
1.10
CONTENTS SROTY
BTS ŷ ѷ , á
1.12
CONTENTS GUIDE
Ʈ  ؾ ұ?
1.16
PEOPLE
귣 ̳ʰ ״
佺 귣 ̳
1.20
UX COLUMN
߿ұ?
UI/UX ɹ 뼺 ȿ
1.24
UX COLUMN
ôϾ 븦 UX Tips
1.29
UI BOOKMARK
ũ ġ
1.34
UX COLUMN
١ ൿ
ɸа п UX
1.38
UX COLUMN
ȸ ϡ
ڿ ġ
1.40
APP STORY
ȹ 
1.43
EPILOGUE
1.44
SHARE THE BRAND 




 







014~018_contents_staff  

2020 November

DIGITAL iNSIGHT

Contents

DIGITAL TREND     MARKETING    PORTFOLIO    INTERACTION    UI/UX & CREATIVE

0.25

SMALL TALK

0.26

best sns contents & PREVIEW

0.28

book

0.30

INSIGHT CHOICE

λƮ ϴ ̴ ҽ

0.36

close up

ִ 1 Change for Good

, Ƶ Բ Wh4t3v3r_d00rs

COVIDIOTΰ? Corona Awareness

ȭ ϴ Lets face the change

0.40

hot tour

40 ü, ѱ ŷ   ڸ ƼƮ ݶ

0.44

APP REVIEW

𼭳 ǾƴϽƮ ÷οŰ(flowkey) 

0.48

REVIEW A

߾? ? Snapseed ݾ!

0.50

REVIEW B

ô뿡 ϴ 2020 õŸƮ佺Ƽ

0.52

REVIEW C

츮 Ϸ  ϰ (MOODA) 

0.54

HOT ISSUE

̶Ʈ ô Ÿ ų

0.56

HOT ISSUE

귣 Űϱ?

0.58

COMPANY ZOOM 

ٲٴ 귣带 귣 BAT

0.62

TREND FOCUS

ڷγ19, Ͻ ģ Ǽ м 

0.66

MARKETER STORY

ڰ νŸ׷ ϸ 巷ū 

0.70

MARKETING COLUMN

ƾư  

0.72

MARKETING INSIGHTS

ǻ ʿ ǵ

0.76

DATA MARKETING

Ŀӽ 鼭

0.78

MARKETING STORY

̹

0.82

BEST CAMPAIGN OF THE MONTH

մϴ

귣 ķ 

0.86

BEST PLATFORM OF THE MONTH

ԵīCC,

Ʈ̺, ԵīCC ¶ ä   

0.90

BEST WEB OF THE MONTH

KGCλ ִ 

ͷƼ, KGCλ Ʈ  

0.94

BEST CAMPAIGN OF THE MONTH

Һ񸶸, ̷ø ƴ ǿɴϴ١

HSֵ, ߼ҺǷ:Һ񸶸  

0.98

BEST PLATFORM OF THE MONTH

, ״ 临å

ŰƮ , 临 ÷ ǥ Ŀ´̼

1.02

BEST APP OF THE MONTH

ɰ ,

1.06

BEST PLATFORM OF THE MONTH

д ũ

ƿ, AHC ÷׽, VR-STATION

1.10

BEST WEB OF THE MONTH

Ƚ, Ǫ Ȩ  

1.14

ILLUSTRATION

׸ 15 е Lund 

1.16

FWA

ؿ Ʈ üϱ

1.18

COVER INTERVIEW

ִ ׷ ƼƮ ÿÿ(SIWSYU)

1.22

WHAT IS IDEA & SOLUTION

ǹ âǷ̶? 

1.26

CONTENTS GUIDE

̹ SEO  

1.30

UX COLUMN

ɸ 

1.32

APP STORY

ȹ   

1.36

UI BOOKMARK

۷ι IT ε 

1.41

UX COLUMN

ñٹ, ڸ ?

1.44

EPILOGUE

1.46

SHARE THE BRAND




 







014~018_contents_staff 

2020 october

DIGITAL iNSIGHT

Contents

TREND     MARKETING    PORTFOLIO    INTERACTION    UI/UX & CREATIVE

0.25

cover story

0.26

best sns contents & PREVIEW

0.28

book

0.30

INSIGHT CHOICE

λƮ ϴ ̴ ҽ

0.36

hot tour

о JTBC 귣 JTBC play

0.38

INSIGHT LEADER

ǰ °踦 Ѵ

ʸ Ŵ Circum-Pacific US (CPUS) ǥ 

0.42

REVIEW A

ª ϡϰ Ѵ Ϸ硯

0.44

REVIEW b

å ߰ϴ پ 𸮹Ƽ 12

0.46

REVIEW c

ô 

0.48

HOT ISSUE

ؽƮ ݿ Ʈ ǰ ߿伺 

0.52

HOT ISSUE

Һ ȭ , ƼƮ Ű

0.55

TREND FOCUS

뼼, ̳ʰ ìܾ ν  

0.58

COMPANY REVIEW

WE ARE DIGITAL UX DESIGN, NINEFIVE

0.62

close up

츮 ϳ ̾߱Դϴ One Story Away

䳢 ֿ ? The Hare

ũ Theres no reason

0.66

MARKETER STORY

ұ? ƮƮ νŸ׷ 

0.70

MARKETING COLUMN

̺Ŀӽΰ?

0.72

MARKETING INSIGHTS

ִ ÷

0.77

MARKETING STORY

ᱹ õ ȰԴϴ

0.80

MARKETING STRATEGY

ڻŷ (bot) £ ¸ϴ

0.82

MARKETING STORY

̹

0.86

BEST CAMPAIGN OF THE MONTH

Ŀ´̼, ƽþƳװ ķ  

0.90

BEST CAMPAIGN OF THE MONTH

൵ µ 翬 ! 

ȭ鼼, #۴޸° 

0.94

BEST WEB OF THE MONTH

з Z̿ ð

Ƚ, Z̿ ð Ʈ  

0.98

BEST APP OF THE MONTH

øĿ´̼, Űְ ִ Ʈŷ kiwibank

1.02

ILLUSTRATION

ũ ARKEN Museum of Modern Art

1.04

fwa

ؿ Ʈ üϱ

1.10

CONNECT TOMORROW

տ α׷ ĿƮ ο졯, Ʃ  

1.12

DIGITAL SEMINAR

Ʃ ޱ ,  ؾ ұ?

1.14

WHAT IS IDEA & solving inventive problem

Ʈ(TRIZ) ̿ ذ 2

1.20

UX COLUMN

̸ ȭ ġ  

1.22

UX COLUMN

UX 7 Ģ 

1.28

APP STORY

ȹ  

1.32

UI BOOKMARK

ü ִ 귣  

1.37

UX WRITING

߽ ϰ ޽ ϱ 

1.40

EPILOGUE

1.42

SHARE THE BRAND




 







014~018_contents_staff 

2020 september

DIGITAL iNSIGHT

Contents

TREND     PROJECT    MARKETING    DESIGN    UI/UX

0.25

SMALL TALK

0.26

best sns contents & PREVIEW

0.28

COLUMN

0.30

INSIGHT CHOICE

λƮ ϴ ̴ ҽ

0.36

CLOSE UP

ڷγ 츮 You Cant Stop Us 

What is money for, if not for this?

츮 ִ What We Do Next

׸ ư Back to normal is up to you

0.40

HOT TOUR

CJ ˾

0.42

INSIGHT LEADER

ڵ ߰ǰ, ϰ ϰ ϼ䡱 

ſ Ŭũ ǥ

0.46

REVIEW A

λ Relax, Flex

0.48

REVIEW b

༱ Ÿ ϴ ! (BLIMP)

0.50

SPECIAL FOCUS

Ʃ ä ̸Ʈ LIVE ְ Ŀ´̼

0.54

HOT COMPANY

ġ , Ӹ ص ȸ簡 ִ?

0.60

UX WRITING

ä ȿ ൿ 

0.64

MARKETER STORY 

˿ Ѵ TV

0.68

MARKETING COLUMN

¥ 糪̡ ϴ°?

0.70

MARKETING SOLUTION

Ʈ ô, ȿ Ϸ?

0.72

MARKETING STRATEGY

޺ϴ ȯ濡 ϴ ٽ

0.75

MARKETING SOLUTION

, ǽð ա 並 ϶

0.78

INFLUENCER MARKETING

ȷο ޶ 츰 ÷

ֵ Ŀӽ õ ̻

0.82

MARKETING STORY 

پ Ͱ DZ⿡ ̹ ʾ

 

0.86

BEST APP OF THE MONTH

÷, ǽƮ ÷(FLO) ÷̸Ʈ

0.90

BEST WEB OF THE MONTH

÷, SKؽǸ Ʈ

0.94

BEST WEB OF THE MONTH

øĿ´̼, Z Ȩ

0.98

ILLUSTRATION

Bastard

1.00

FWA

ؿ Ʈ üϱ

1.02

COVER INTERVIEW

׸ ̷ ׷ ƼƮ κ

1.06

CONTENTS GUIDE

濡 â, ȹ, α On! ܼƮ

1.08

GALLERY TOUR

Ƹ ̼ Follow, Flow, Feed ǵ

1.10

WHAT IS IDEA & SOLVING INVENTIVE PROBLEM

Ʈ(TRIZ) ̿ ذ 1

1.16

UX COLUMN

νŸ׷ 丮 ɼ

1.19

UI BOOKMARK

Ʈ ã ̳ 4

1.22

UX COLUMN

÷ Ǵ ô

1.24

UX COLUMN

ǰ Ȱϰ ϴ UX

1.28

TUTORIAL

켱 伺 ̸ ø ڵ 

1.34

APP STORY

ȹ 

1.38

BOOK

1.39

EPILOGUE

1.40

SHARE THE BRAND




 








Ʃ ޱ ,  ؾ ұ?   2020 10

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ȳϼ, 00Դϴ. ȭ, ä ɾִ Ʃ. ̷ ѵ Ʃ ο ߴ. Ʃ 밡 ް ǥ ޱ ̾. Ȱ , ״ dz ̴. ̷ ƶ иÿȸ(Digital Marketing Forum) Ʃ ǥñ ̽, ũͿ ư ?̶ ̳ ȭȸ (Zoom) ߴ. 

 

ޱ ʿ ǥñ , ˾ƺ


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㼼̳ ĸó ȭ. Ƿ 56


̳ ù и䡯 ȼ ǥ PT ߴ. ƴ ޱ ʴ 㱤 ǥ , AD ǥ , Ƿ 56 ũ . ǥ ʴ ǥ ꡯ . ޾ ô ߴ , ô ̾ شȴ. AD ǥ ʴ ǥص 񳭹 ʴ. ⡯ Ŭؾ Ȯ ִ â̳ Խù ߰, , ̴. Ƿ 56 ʴ Ƿ ƴ ڴ Ƿ ı⸦ 쿡 شѴ.



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ޱ ڷ ϰ ؾ ϴ ô롯 Դٸ ǥ ûڵ ȣ ִ ؾ Ѵ١ ߴ. ׷ٸ ؾ ϴ ȣ  ؾ ұ?

Ʃ äο ذ ʿϴ. 翬 ׸ŭ ߿ϴ. Ʃ ֱٿ  , ߺǴ ǰ ľ ǰ ؾ Ѵ. پ Ҵ Ƽ 鿡 Ȯؾ ϰ, ûڵ ǰ â ֿ ûڵ ɴ뵵 ľؾ Ѵ.

 

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Ʃ ġ Թ ĸó ȭ


ũ Ŭ . ǥ ʰ Ʃ Ρ ׶󡯰 Բ ġ ° Ա⡯ ̴. 2鸸 ȸ ̻ ȸ ߴ. Ա Ʃ ° Դ ׸ ϴٴ ޾Ҵ. ó ߴ ū α⸦ .


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Ʃ װ ĸó ȭ


ְ ϴ ִ. װ BBQ Ʃ꿡 α̸ ϴ ̾. BBQ ǰ ƴ޶ װ(Negotiation) Ѵٴ ε, BBQ ȸ ߿ ְ ǻ ȸ α⸦ . û ñ̳ ƽ ذϴ BBQ ̹ .


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Ʃ ĸó ȭ


̲ ̺Ʈ ϴ. ǰ ϰų ϸ . Ʃ ȫϴ ǰ̶ 忡 ǰ ִ.

̶ ޽


ǥ ޱ ϴ Ÿ ־١ ޱ ܾ ü Ȳ Ÿ ǥߴ. ü Ʃ å Ȱ Ÿ ó ԰ ϴ Ȳ 鼭 ̵ Ȯ ʿ伺 ʿϴ١ ߴ.

ĿΰŰ ۽ο ǥñ ƴϴ. , ä . ̵ ؼϰ ûڸ ⸸ϴ ؾ Ѵ. ϰ Ѵٴ ߿. θ ϰ ϰ, ʿ ûڿ ٰٸ ÿ ִ.






[ó] [DI] Digital Insight (2020 10)
翡 Ͽ, ۱ǹ ȣ , , մϴ.







    





PC
  


ǻ computer world
  


Ӻ Embedded World
  


̷
  


Ʈũ Ÿ Network Times
  


    







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