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Table of contents
02 INTRO
08 EDITOR'S LETTER
12FOURTH WAVE
The
new wave of coffee and % Arabica observed by coffee experts
16AESTHETIC
Aesthetic
of Kyoto that inspired % Arabica founder Kenneth Shoji
22NEIGHBORHOOD
Introduction to Arashiyama and Higashiyama
neighborhoods in Kyoto where % Arabica locations have become local attractions
28OPINION: KOBE LEE
%
Arabica¡¯s Global Head Barista Kobe Lee talks about thebrand¡¯s philosophy on
coffee and people management
34IDENTITY
%
Arabica¡¯s minimal, timeless brand identity that is reflected in brand goods
40IN THE BAR
%
Arabica¡¯s signature drinks and service
46AT THE ROASTERY
%
Arabica Kyoto Roastery & Bakery, a control tower for an exquisite, quality
cup of coffee
50INTERVIEW: KENNETH
SHOJI
Conversation
between Magazine B publisher Suyong Joh and % Arabica founder Kenneth Shoji
56A DAY WITH A
COSMOPOLITE
Kenneth Shoji¡¯s cosmopolitan life in Bali
64CUPPING LAB
Luis
Urcuyo, green bean buyer for% Arabica, shows his coffee cupping
68COFFEE FARMS IN BALI
Coffee
farms in Batukaang Village, Bali, that supply specialty coffee beans to %
Arabica
72WELLNESS SPACES IN
BALI
Alchemy,
a wellness brand in Bali that captured Kenneth Shoji¡¯s attention
76COFFEE TOOLS
Coffee
tools used in % Arabica cafés to provide the best coffee experience
86MOMENT OF INNOVATION
Slayer
Espresso, a game changer in the espresso machinemarket, and its founder Jason
Prefontaine
94COFFEE BUFFERS
Coffee
lovers from all walks of life, including cofounder of Deus ex Machina Dare
Jennings, share their thoughts on % Arabica
102OPINION: KEITA AONO
Keita
Aono, chief designer of space design consultancy No. 10, talks about %
Arabica¡¯s space design philosophy
108ICONIC STORES
Design
studios from different cultures and their iconic designs for % Arabica cafés
124SURROUNDINGS
Neighborhoods
and nearby attractions in Seoul, New York, and London where% Arabica shops are
located
130PARTNERS
% Arabica¡¯s franchise partners in Indonesia, China,
and Korea that drive the brand¡¯s global business
136VISITORS
People from all around the world who visit % Arabica
stores in Kyoto and Bali
142BRAND STORY
A story of % Arabica that started in Kyoto and has
grown into a global coffee brand
148BEHIND THE BRAND
Some interesting facts about % Arabica, as presented
by the brand¡¯s founder
150INTERVIEW: MAKOTO
NAKAMURA, ERIKO MATSUDA
Makoto Nakamura, vice president of Asiamix Japan,
supports % Arabica and Kenneth Shoji; Brand consultant Eriko Matsuda leads
brand management
154TENANT
% Arabica kiosk locations show the brand¡¯s
competitiveness
160UNDERDOGS
Coffee brands that started in cities with hardly any
coffee culture and still gained an international following
163OUTRO